What is the ROI on my promotion spend?
| Retailing, distribution, manufacturing and the supply chain that links them together have seen recent significant change. New sales channels and the continuing drive for globalization have placed increasing pressure on the consumer goods industry. Consequently there has been a continuing drive to re-engineer consumer goods supply chains with the aim of establishing major efficiencies. This investment has affected strategies, structures, operations and systems throughout retailing.
Consumer Product companies need to be able to answer these and many others in order to sustain margins and profitability in today’s highly competitive environment:
What is my trade spend compared to net sales?
How do I minimize out of stock and optimize inventory?
Am I gaining market share from my competitors?
Which of my product categories have the highest profit margin?
FCS offers Demand Signal Repository solutions, a virtual crystal ball to CP companies to gain 360o insight into operations and profitability and enables CP companies to:
Trade Promotion Effectiveness Analysis
- Measure Trade Promotion Effectiveness
- Sales Analysis
- Demand driven Supply Chain Optimization
- Competitive Analysis
- Effective Category Management
In today's consumer centric world, with the infinite choices available to consumers in terms of price, quality and design, targeting right trade pro-motions to the intended customer sector becomes very important to CP manufacturers. To maximize the Return on Investments, consumer products companies need targeted Business Intelligence that tells them their trade spend, consumption, order and shipment positions. FCS' Trade Promotion Effectiveness implementation solutions on Oracle Demand Signal Repository provides analytics to help CP companies react to changing demand patterns quickly and sustain their competitiveness and operational efficiencies.
Demand driven Supply Chain Optimization
To lower out-of-stock situations and consequently lost sales in a Vendor Managed Inventory situation, it becomes imperative for Consumer Product companies to arrive at optimized fill rates and improve forecast accuracies. FCS' services on Demand Signal Repository provide analytics that facilitate decision making on optimum inventory levels and help manage VMI/CMI with mass merchandisers.
Sales and Competitive Analysis
CP companies need access to sales volumes and patterns by retailers and product categories in order to plan supply chain operations. To improve market-share and build customer loyalty, it is essential to understand how products compare with competitor products. FCS services for Demand Signal Repository enables actionable intelligence on how products are performing compared to competitor products and enables CP companies to perform product mix and placement analysis.
Effective Category Management
Consumer Product companies need to understand if retailers carry the right share of assortment for their products Consumer Product companies serving as Category Captains need to understand performance of the category as a whole. FCS services implements DSR category management analytics and provides category performance comparison to enable CP Companies decide promotional and trade spend strategies by category.